When John Cadbury came to Birmingham in 1824, he sold tea, coffee and drinking chocolate in a small shop on Bull Street. Drinking chocolate was considered a healthy alternative to alcohol, something Cadbury, a Quaker, was keen to encourage.
In 1879, the Cadburys moved to Bournville and created their ‘factory in a garden’ – an unprecedented move. It is now ironic that today’s Bournville is surrounded by that urban sprawl the Cadburys were so keen to get away from.
This book looks at some of the social impact this company has had since its inception, both on the chocolate and cocoa business in general and on the community at large, both within and without the firm of Cadbury.
In 2024, Cadbury’s will be celebrating 200 years of the first store opening. This is the story of how the company began, how it grew, and how they diversified in order to survive
This book is a chocolate lovers dream!! After all who doesn’t love chocolate? If there is people out there in the big wide world who choose not to like chocolate, then they are definitely not amongst my sphere…I cannot think of anything worse then disliking chocolate! How can you not like Cadbury’s Roses? Or Dairy Milk? Surely that is a mortal sin? Anyway enough of my waffling, I need to tell you about this wonderfully delicious book – a book which was consumed along with – yes, you got it; Chocolate!
So for all those – in opinion – odd people out there who have a thing against chocolate and I am not talking about people with allergies or diabetics then maybe this not be the book for you, but saying that this is all about the glorious history of the firm – and not just the sweet stuff!
The book documents the entire history of this much loved company, I think everyone has fond memories associated with Cadbury chocolate and it was fascinating to read into it’s history. From it’s small start as a tea shop in Bull Street, Birmingham set up by John Cadbury in 1824, John was from a Quaker family and he was also an advocate for temperance which is why he chose to go down the chocolate path – and aren’t we all pleased he did? His tea shop was a hit especially as he sold hot chocolate but it wasn’t until the firm was passed to his son’s that the Cadbury name was really established. His son’s Richard and George had real vision, they saw an opening in the market, they knew with a little tweaking that their business could be a success – honestly these lads had smart heads on their shoulders.
What I particularly like about this book is that Ms Wordsworth really educates the reader not just in the history of the firm itself, but with the people. From reader this it is obvious that the Cadbury’s unlike other employer’s at the time genuinely cared for their workers’, they cared about the workers needs and most important they genuinely cared for their workers health and helping them progress in life and I found that far more fascinating then the history of the business.
Ms Wordsworth does a wonderful job at walking the reader through the many changes in the Cadbury history, right from those very early days, right to Cadbury’s lofty heights and back again to now and how it has changed with being apart of Kraft. The writer has obviously done considerable research and that passion for the subject comes through her writing.
This is a great little read and highly recommend not just for those who love their chocolate but also it is a fascinating insight into a family who strove to create a business that would last throughout the years.
This was a complimentary copy via the publisher in exchange for an honest review, Thank you Rosie!